During times of crisis, your employer brand becomes your brand. Talent, employees, society, clients and customers will not forget and not forgive your authenticity today. With so many business functions disrupted by the global COVID-19 pandemic crisis, companies everywhere face an unprecedented number of challenges and uncertainties at the same time.
Being a manager in your company is comparable to the job of a captain of a ship: It is your job to get your company and your crew to the desired destination and keep you away from disasters like hitting an iceberg. Just as there are guidelines to help captains navigate their ships effectively, there are also simple practices that can help you, as a leader, to stay on the path to success.